This was Lucid’s first location outside of its corporate campus, envisioned as a flagship. It was develop in parallel with rollout Studio’s and was a testing ground for wood and plaster finishes and details. The scheme is focused on two millwork pavilions that combine video, VR, CMF and vehicle displays. Secondary spaces tell brand stories around technology and the key concepts that drove the vehicle design. FF&E was selected to create a lounge / gallery atmosphere.